How to Support Your Go-To-Market Strategy with SEO
For early-stage startups, developing a robust go-to-market strategy and getting product-market fit on point is key. Here's how SEO can help.
The 8 Essential Elements of a Killer Go-To-Market Strategy
Structure your Go-To-Market Strategy the right way.
As I work with SaaS founders, I obsess over Go-To-Market plan and strategy because it’s your plan of attack as you go into the market and start to compete. A lot of times when you have a Go-To-Market strategy but you don’t do it the right way, you could lose 12 to 18 months of runway only to realize you had the wrong plan. So on today’s episode, I’m going to dig into the 8 essential elements of a Killer Go-To-Market Strategy to ensure that not only your strategy survives the first contact but also changes how you compete in the marketplace.
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Learn more about my SaaS GTM Program (Accelerate to $3M+ ARR) ��
— https://tkkader.com/yt/gtm?utm_content=gtmelements
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JOIN THE UNSTOPPABLE LEGION, SUBSCRIBE TO MY CHANNEL ��
https://www.youtube.com/channel/UCUseoG3kofRLS6WoUaL_15w?sub_confirmation=1
^^ I drop an episode EVERY Sunday to help startup founders, like you, become Unstoppable in your life and business.
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MY FREE SaaS GROWTH STRATEGY GUIDE ��
— https://tkkader.com/yt/startup?utm_content=gtmelements
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WORK WITH TK TO SCALE YOUR SAAS GROWTH
SaaS Scale Program (for CEOs Looking For Help Scaling & Aligning Their Teams) ��
— https://tkkader.com/yt/scale?utm_content=gtmelements
SaaS Launch Program (for Pre-Founders Looking to Get To Initial Revenues) ��
— https://tkkader.com/yt/launch?utm_content=gtmelements
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Share this video with a friend: https://youtu.be/Gjq46o2szGU
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PLAYLISTS TO WATCH NEXT
1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM
Playlist: Unstoppable Sales Funnel – https://www.youtube.com/watch?v=Qne7Jdtr7qA &list=PLinI31g4OKHjOHHqeCASTjGRmsbxqaSn4
Playlist: Startup Growth Hacking – https://www.youtube.com/watch?v=L6xtqZnqRfA &list=PLinI31g4OKHiRO3KZD3BPn3DyS8MEcrve
Playlist: SaaS Startup Tips – https://www.youtube.com/watch?v=98vye4o9NNk &list=PLinI31g4OKHhF3TLhNnPPshoRsYR1xVLb
Playlist: Get Your Saas Business to Product-Market Fit – https://www.youtube.com/watch?v=2_FS5w7LIHo &list=PLinI31g4OKHhvAUNG8FYsA-Ohwn9sys_X
2) CREATE AND EXECUTE ON AN UNSTOPPABLE STRATEGY FOR YOUR STARTUP
Playlist: Startup Planning & Strategy – https://www.youtube.com/watch?v=lY-1CxIz9Z4 &list=PLinI31g4OKHjyRoS8QgQxasQ_NfV4tdyk
Playlist: Find Investors and Raise Capital – https://www.youtube.com/watch?v=Sgr9m8qxl5Q &list=PLinI31g4OKHioWXLCrtk_ASmDN4eH2kbL
3) QUITTING YOUR JOB AND STARTING A SAAS BUSINESS
�� Playlist: How to Quit Your Job & Start a SaaS Business – https://www.youtube.com/watch?v=PGrxuPAObts &list=PLinI31g4OKHjJB7LMO6rVTBBQXRiE_REn
�� Playlist: Best Jobs in Your 20s & How to Navigate a Career Change in Your 30s – https://www.youtube.com/watch?v=5rxvrYaXeaY &list=PLinI31g4OKHgpB0ej8mzdWDIM4GcS7vOk
4) RUN YOUR LIFE LIKE A PRO ATHLETE TO MANAGE FOR BURNOUT AND DRIVE PEAK PERFORMANCE AS A STARTUP FOUNDER
�� Playlist: Be More Proactive in Life – https://www.youtube.com/watch?v=LUE5fJwa2uk &list=PLinI31g4OKHjWdOCbdw0jwV_gO670peqA
�� Playlist: Burnout Prevention & Recovery – https://www.youtube.com/watch?v=4gViNxxnFKQ &list=PLinI31g4OKHja8K71v4p-HW15HDVN4lXN
�� Playlist: How to Deal With Sunday Scaries – https://www.youtube.com/watch?v=D-2BlejUn0g &list=PLinI31g4OKHjZYHfAqNhrRangvPpIUenS
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WHO IS TK? AND WHY DID HE START UNSTOPPABLE? ��
https://youtu.be/qW9u_T4zSH8
^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.
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GET A FREE COPY OF MY AMAZON INTERNATIONAL BEST-SELLING BOOK ACROSS 12 CATEGORIES AND 7 COUNTRIES INCLUDING THE UNITED STATES: “How to Punch the Sunday Jitters in the Face” ��
https://tkkader.com/yt/book
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Say hi on social ��:
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#tkkader #gotomarketstrategy #gotomarket
How To Create a Killer Go-To-Market (GTM) Strategy | Dose 009
Why do founders often fail to properly pitch their GTM strategy?
Book Office Hours with Dreamit Ventures ► https://www.dreamit.com/office-hours
Tell us more about your startup ► https://www.dreamit.com/tell-us-more
In this #DreamitDose, Dreamit Managing Partner Steve Barsh discusses what founders get wrong when talking about “go to market strategy” (“GTM”). When pitching your GTM strategy to investors, it’s crucial to define clear targeting criteria that presents a clear picture of your initial and later target customers. Then, you must convince investors that customers will gain more value from your product than from your competition and that you have developed a strategy for distributing your product to the market. Founders often confuse “go to market strategy” with “marketing strategy” or “sales strategy.” In this video, you’ll learn how to talk about your target customer segment, how to create a litmus test that helps you stay on track to sell to these customers, and how to align your pricing and distribution strategy to create a comprehensive GTM pitch.
0:00 – Intro
0:28 – Clear Customer Targeting Criteria
1:25 – Go To Market Is Fishing
2:05 – Fish Where The Fish Are
3:14 – Early Customer Litmus Test
4:12 – Push Sand Down The Hill
4:46 – Takeaways
5:10 – Outro
How To Market Your Service Business with SEO (Free Checklist)
SEO Marketing For Service Businesses:
In this video I go through a live SEO walkthrough showing you exactly how this NYC cleaning company uses SEO to generate 1,000+ visitors to their website each month.
Below are the steps I went through during the video.
SEO Checklist for Service Businesses:
1) Place main keyword in your H1
2) Don’t target the same main keyword on two different pages
3) Don’t target two different main keywords on the same page
4) Only have one H1 per page
5) Structure your title tags in order (H1, then H2, then H3, etc.)
6) Place main keyword at the beginning of meta title
7) Create a separate page for each service you offer
8) Create a separate page for each location (city) you serve
9) Create social profiles and link them on your website
10) Create Google My Business Profile and embed it on your website
Thanks for watching! I hope you found this helpful!
What questions do you have about SEO? What website should I analyze next?
Let me know in the comments below!
– Riley
Go-To-Market Strategy: The Simple and Easy Way
You will discover our easy and simple go-to-market strategy that will work for any product. We’ve used this to launch two different businesses and continue to use it in our business today.
We help apps grow faster and cheaper:
http://www.appmasters.com/
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