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When your rankings suddenly drop in Google, do you immediately think it was an algorithm change? Or that you got a Google penalty? The reality is, Google is starting to figure out what the majority of people want to find when they type in a given search query. This is why the Google representatives say every time there is a Broad Core Update to the ranking algorithm, that you need to focus on “better content”. That’s part of the story, as you should also take a look at what types of content are ranking for a given keyword phrase, That’s a big clue hidden in plain sight.

We should stop thinking of ranking drops as “algorithm fluctuation” or “heavy algorithm weather” or “Google penalizing your website”. Instead, we should analyze what types of pages Google is rewarding for certain keywords. Pay specifically close attention to patterns in search intent and task completion. Work toward “better fit content” for a given keyword phrase, instead of worrying about a “Google penalty”.

https://www.lockedownseo.com/

#LockedownSEO #googleAlgorithm #GooglePenalty

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Here I go through an over-the-shoulder view on some of the items I look for when figuring out why SEO keyword ranking drops resulting in a decline of revenue and leads.

#seo #keyworddrops #keywordrankings #ahrefs #convert4

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Wondering why have your Google rankings dropped dramatically? Or perhaps why is your SEO dropping? Or why is your website not ranking on Google at all?

We see this happen to businesses in various industries. In some cases rankings may decrease dramatically, it others it may just be a sudden decrease.

Either way, this video will help you find the reason behind you lost positions on Google.

Often time, there are three main reasons behind it:
1. Google penalties or manual actions are causing your ranking to decrease
2. Google algorithm changes – slightly change rules of the game every few months
3. You may have changed your website – moved to a new domain, CMS or move your page from one URL to another (watch this video about migrations)
4. Or maybe your results decreased due to seasonality or your competition is simply beating you

Watch this video to find out exactly why your traffic or position on Google has decreased.

�� Get Professional Help – https://www.growth-360.com/strategy-call

Featured in this video:
�� Google Search Console – https://search.google.com/search-console
�� Search Engine Roundtable – https://www.seroundtable.com/
�� Google Trends – https://trends.google.com/trends/

How to get in touch with us:
growth360
60 Atlantic Ave, unit 200, Toronto, ON M6K 1X9
(647) 689-5830
[email protected]

In this video:
0:00 – Why Google Rankings decrease?
0:22 – Reasons why Google Rankings Drop
0:35 – Sudden Drop – Check Google Penalty
00:52 – Check Google Algorithm Updates
01:30 – Did you do Something Wrong?
02:10 – Check Competitors & Seasonality
02:28 – Summary

#SEO #GoogleRankingsDrop